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2022 World Athletic Championships
Location
Eugene, Oregon
Client Sector
Leisure and Sports Travel
Experiences
Media/Partner Guestroom Blocks
Project: Negotiated city-wide room block - 10K guestroom nights.
Oregon 22 Awareness Campaign
Project: Partnered with Travel Oregon to coordinate community public welcome signage with 77 Oregon cities and towns.
The Stadium Entrance and the
Eugene Riverfront Festival Activations
Project: Partnered with Travel Oregon to design and manage welcome booths and engagement activities for community members and spectators for 10 days at two separate locations.
Viva! Team Highlights
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Designing creative ways to uniquely connect 150K spectators to Oregon's sense of place.
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Providing opportunities to Oregon's small artisan businesses to showcase their products.
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Creating grab bags with salt water taffy flavors representing Oregon's seven regions as a conversation starter to engage visitors on ways to explore the state during their stay.
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