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2022 World Athletic Championships

Eugene, Oregon
Client Sector
Leisure and Sports Travel 
Media/Partner Guestroom Blocks
Project: Negotiated city-wide room block - 10K guestroom nights.

Oregon 22 Awareness Campaign
Project: Partnered with Travel Oregon to coordinate community public welcome signage with 77 Oregon cities and towns.

The Stadium Entrance and the
Eugene Riverfront Festival Activations
Project: Partnered with Travel Oregon to design and manage welcome booths and engagement activities for community members and spectators for 10 days at two separate locations.
Viva! Team Highlights
  • Designing creative ways to connect 150K spectators uniquely to Oregon's sense of place.
  • Providing opportunities for Oregon's small artisan businesses to showcase their products.
  • Creating grab bags with salt water taffy flavors representing Oregon's seven regions as a conversation starter to engage visitors on ways to explore the state during their stay.
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