With all the hype of twitter, I thought I would give it a try and see how it could provide a platform to infuse business and personal.  With only 140 characters, tweeting is a nice quick efficient way to communicate ideas and connect people.   I really like the ability to send a quick tweet from my PC or crackberry and get right back to what I was doing. 

Don’t get sucked into all the people and organizations that want to follow you.  I choose to keep a tight control on what and who I follow.

http://twitter.com/DeniseKer

Reach out to me on Twitter and let’s tweet away….

Some of our clients seem completely overwhelmed trying to figure out how to use Twitter, Facebook and blogging as a marketing strategy.   Then by contrast, most of our GenY freelancers seem to think of social media as this enjoyable trip to the playground to hang out in the sand box and play.

Our advice, unless you are thrilled to go play in that social media sandbox…outsource your social media.  We continue to surround our clients with talented freelancers, community managers and designers that can create, design and manage your social media community.  What a relief to have your Twitter, blog and Facebook accounts feeding into an open-source website with keyword optimization, search engine optimization SEO that drives business to your site. 

Favorite Social Media Guru:  Matthew Tommasi from down under in Australia

Twitter: @matthewtommasi

http://thesocialmediaguide.com.au/

Recently I attend a NedSpace event featuring some starts up demoing their products and thought this would have been useful information for some of the presenters…

1. Show your product within the first 60 seconds
2. The best products take less than five minutes to demo
3. Leave people wanting more
4. Talk about what you’ve done, not what you’re going to do
5. Understand your competitive landscape–current and historical
6. Short answers are best
7. PowerPoint bullet slides are death
8. How to use this new device called the phone
9. How to handle questions you don’t know the answer to
10. Always confirm the time of your meeting/call, and always be 15 minutes early

Link to Jason Calacanis’ complete article…

http://www.techcrunch.com/2008/08/09/how-to-demo-your-startup/

I thought this was great advice Leigh Havelick on our team emailed one of our clients today regarding the importance of social media and how it will enhance their product launch media exposure.

Leigh’s comments below…

I know I’ve spent some time talking about the importance of a social media campaign.  If you’re not familiar with how social media works, it can seem overwhelming.  Part of the problem is that it’s ever-changing and ever-evolving.  Even the industry “experts” are learning every day about social media’s influence on perceptions, buying habits, customer adoption, etc.  There’s a great place to read about social meda at www.twitter.com/mashable.  I encourage you to check it out in your “extra” time.   The great thing about Twitter posts is they’re short and you can choose what articles to read, based on what you feel is relevant to your business.

 Leigh Havelick,
PR and Social Media Outreach
Viva! Consult